Conversion Rate Optimization?

Question

Please help me understand what conversion rate optimization means so I can find a good company that specializes in conversion funnel optimization. My boss told me to check into our conversion rate and to find a company that can do conversion rate optimization. Can someone give me an easy definition of conversion funnel optimization and a recommendation for a good conversion rate optimization company.

Answer 1

Conversion rate optimization is improving your conversion rate by improving your landing pages and conversion funnel. This makes it easier for people to make a purchase, sign up, download, or do whatever other action you'd identified. Conversion funnel optimization is the steps after the landing page that are required to complete a conversion. Check out the converion rate optimization and conversion funnel optimization programs at MagnifiOnline.com

Answer 2

Try visiting Magnifi Online at http://www.magnifionline.com



"Conversion Rate Optimization

Driving traffic to your website is only half the battle. What really matters is getting all those website visitors to make a purchase, sign up, download, or do whatever other action you'd identified. Magnifi Online will help you do just that with our landing page and conversion funnel optimization programs.



Landing Page Optimization

Your website’s landing pages offer your one and only opportunity to pull visitors in and lead them through your conversion funnel to the action you’ve identified. Some landing pages do this better than others, and while there is no secret recipe that works for all websites, Magnifi Online has the expertise and insight into conversion rate optimization tactics that produce real results. We blend quality creative and graphic design with scientific, strategically executed A/B and multivariate tests that fully optimize landing pages.



Conversion Funnel Optimization

Once your landing pages are optimized to keep visitors on the site and get them into the funnel, you need to start focusing on improving the conversion funnel (or steps after the landing page that are required to complete a conversion). Often times this is as simple as shortening the number of pages in the checkout process, but it often also includes more complex testing elements like the quantity of information requested, the layout, and the wording. Our extensive conversion funnel optimization program includes research, testing, and analysis to determine the path that will produce the most conversions on your website.



Website Analytics

There are a lot of website analytics tools available. The trouble is that often times the wealth of information provided by them is not easily accessible or communicated to the key stakeholders within your company. Your Internet marketing programs are measured on certain success factors, and with a properly installed website analytics tool, Magnifi Online can provide detailed reporting and analysis on the metrics that verify the success of your campaigns. We consult on the set up, monitoring, and reporting of analytics data with a special focus on distilling down and effectively communicating the key takeaways that will help you make educated improvements to your website.



Next Steps

Want to learn how to increase your website’s conversions by using creative conversion rate optimization, scientific landing pages and a conversion funnel optimization program? Of course you do!"

Answer 3

As Wikipedia tells, conversion optimization or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page. It is commonly referred to as CRO. Conversion Optimization is a structured and systematic approach to improving the performance of your website. It’s data based on analytics and user feedback, defined with unique goals and needs of your site and finally it’s conversion of existing traffic, its greater part.

You can accomplish the full set of activities on your own if you’re dealing with analytics at least at the primary level. Find narrow places in your sales funnel (you can analyze it in a tool you use to get data from your site, GA as an example) and improve it launching A/B/N tests. There are many solutions helping marketers not only to edit web pages on their own but also analyze your traffic to know its quality and so on and so forth. Some of the tools for your needs: Google Analytics, Kissmetrics, Mixpanel, Maxymizely, and others. A few words about each of them:

Google Analytics (www.analytics.google.com) is a freemium web analytics service offered by Google that tracks and reports website traffic.

small, bootstrapped, start-up, or you're a part of a larger organization

KISSmetrics (www.kissmetrics.com ) is a very easy to use, insightful web analytics package that sets your sights on metrics that matter (e.g., your bottom line).

Mixpanel (www.mixpanel.com) is the advanced analytics platform for mobile & web. Instead of measuring page views, it helps you analyze the actions people take in your application or website. An action can be anything - someone uploading a picture, playing a video, or sharing a post, for example.

Maxymizely (www.maxymizely.com) is an advanced analytics, A/B and multivariate testing service. With Maxymizely.com, you can easily experiment with texts, colors, and locations of your CTA and find out which ones convert the most visitors. Also, the service provides crash analytics and traffic analysis to find out if your traffic is quality or not.

Answer 4

Each website exists with a goal in mind. In the case of e-commerce stores, the goal is to capture orders from customers. Others are more of lead generation websites where the actual sale is completed offline. There are also content based websites that provide users with content and try to increase membership.



conversion rate optimization is the process of increasing a website conversion rate. So, for an e-commerce website it is about increasing website sales. For a lead generation website, it is about increasing the number of leads the site generates. There many approaches to optimizing a website, i would suggest checking the wikipedia entry about this. Finally, you can checkout http://www.invesp.com and the invesp blog http://www.invesp.com/blog/ for a company that provides CRO services.

Answer 5

Search Engine Experts is the leading Conversion Rate Optimization Comapny in india. its give better lead , traffic and business to our customer at very affordable prices.

Answer 6

Conversion rate the word determine how much time a user spend to your site.As much conversion rate you improve it will be better to increase popularity of your webpage and it will help to growth your business.



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